Shop All e.l.f. Cosmetics Makeup & Skincare

If you didn’t know, e.l.f. Cosmetics stands for eyes, lips, and face. Get ready to colour, cover, and contour every angle.

e.l.f. Cosmetics have so many success stories, it’s hard to keep up. A few you’ll know from your FYP: the hydrating Power Grip Primer, brightening Camo Liquid Concealer, and illuminating Halo Glow Liquid Filter. Just about everything you need for a flawless base. Their vegan and cruelty-free formulas look good, feel good, and do good. Shop e.l.f. Cosmetics and skincare with BEAUTY BAY.