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For the Obsessed​

From The Collector’s Edition Palette to The Makeup Icons Kit, shop the sets filled with our beauty icons. Created for By BEAUTY BAY stans.​

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Play with shine

Play with shine

Creamy. Shimmery. Seamless. Swipe on an effortless, high-impact metallic finish with Samplr's COLOUR_HIT metallic eye paints, available in five ultra-shiny shades.

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A Huda moment

A Huda moment

Perfect your rosy blush looks with the new Blush Filter Palettes from Huda Beauty, available in three pigmented, fresh-faced shades.

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Up to 50% off

Up to 50% off

1000s of products. 1000s of discounts. Shop big beauty names for less for a limited time only.

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It's playtime

It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing you bold colour straight from the lab, shop ultra-pigmented 25-pan palettes for just £12.

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Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

Huda Beauty Blush Filter Palette

Huda Beauty

Blush Filter Palette

3 shades
£38.00

By BEAUTY BAY The Collector's Edition Palette
Worth £80

By BEAUTY BAY

The Collector's Edition Palette

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2
£50.00

By BEAUTY BAY Padded Makeup Bag

By BEAUTY BAY

Padded Makeup Bag

£10.00

Peaches & Cream The Top 10 Makeup Brush Set

Peaches & Cream

The Top 10 Makeup Brush Set

£30.00

By BEAUTY BAY 7 x 16 Palette Vault

By BEAUTY BAY

7 x 16 Palette Vault

£30.00£98.00

Babe Original Amplifying Brow Serum

Babe Original

Amplifying Brow Serum

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705
£40.50£45.00

Made By Mitchell Curve Case

Made By Mitchell

Curve Case

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1850
6 shades
£24.00£30.00

By BEAUTY BAY The Smoky, Rich, Nude, Neutrals 9 Quad

By BEAUTY BAY

The Smoky, Rich, Nude, Neutrals 9 Quad

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29
£12.00£38.00

Laneige Lip Sleeping Mask

Laneige

Lip Sleeping Mask

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1465
4 shades
£15.75£21.00

Anastasia Beverly Hills Brow Freeze Gel

Anastasia Beverly Hills

Brow Freeze Gel

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20
£19.20£24.00

Spectrum Collections KJH 25 Piece Brush Set

Spectrum Collections

KJH 25 Piece Brush Set

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14
£120.00£160.00

OLAPLEX Damage Repair Trio

OLAPLEX

Damage Repair Trio

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34
£75.60£84.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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Makeup Moments​

Makeup Moments​

Get serious about makeup gifts with our By BEAUTY BAY range. Creamy formulas, pigmented shades, and multi-use beauty only.​

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It's a lip thing

It's a lip thing

Swipe on long-lasting, soft colour with the BEAUTY BAY Dewy Hint Lip Tints.

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Full face. Mini palette.

Full face. Mini palette.

The full-face palette you’re obsessed with is now pocket-sized. Meet the 12-pan Mini Make Face Multi-Use Complexion Palette.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Gift Hard​

Gift Hard​

This season, it’s 10/10 gifts only. Shop viral beauty, Korean skincare, premium tools, and ready-to-go gift sets from the best beauty brands. ​

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New Mystery Boxes are here

New Mystery Boxes are here

Whether you’re a pro MUA or just starting out, save big on bestselling beauty with our brand-new Mystery Boxes.

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
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13 Party Looks You Can Recreate With Our Dark Lights Palette
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The 28 Best Halloween Makeup Looks For 2025
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The Biggest Korean Beauty Trends Right Now
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3 Ways To Apply Blush For Different Looks
A Guide To The Best KAYALI Scents
A Guide To The Best KAYALI Scents
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These Are The Best Long-Lasting Lip Stains
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