Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with an enhanced experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

• Operational cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

If you continue to use our website without changing your settings we assume you consent to the use of cookies. However, you can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

We also use third-party services such as YouTube for video, as well as Facebook ‘like’ buttons and Twitter ‘tweet this’ buttons. These services often store their own cookies.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Operational and Functional cookies

Name	Purpose	Classification	Lifespan
ASP.NET_SessionId	When a user browses to the website, a unique session ID will be associated with the user to keep track of any information that is stored for that session. This information is stored on the Web Server (known as storing information in session) and is identified via a GUID. The GUID is stored in the Cookie (known as the ASP.NET_SessionID) and is essential for any ASP.NET website to function correctly.	Operational	1 Hour
BagItemCount	Used to store number of items stored in a users bag to update the UI	Functionality	365 Days
CurrencyCode	Used to store and remember a users preferred currency	Functionality	365 Days
AuthToken	Authenticates the application with BB back end systems, Stores user information upon successful login	Operational	1 hour
CookieConsent	Stores a users cookie preferences	Operational	365 Days
DeviceId	Stores a unique GUID to identify a users device on subsequent sessions	Operational	10 Years
Location	Stores the user location to allow UI adjustments and enhancements	Functionality	2 Years
RegionSetting	Stores the user location to allow UI adjustments and enhancements	Functionality	2 Years
SalesCode	Stores the users location, currency and language to allow UI adjustments and enhancements	Functionality	2 Years
VisitorType	Stores the visitor type to aid in analytics, UI adjustments and enhancements	Functionality	2 Years

Analytical Cookies (requires consent)

Name	Purpose	Classification	Lifespan
_ga	Google Analytics used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.	Analytical	2 Years
_gid	Cookies set by Google Analytics to distinguish users.	Analytical	24 Hours
_ga_	Cookies set by Google Analytics to persist session state.	Analytical	2 Years
Scarab.visitor	Cookies set by Emarsys, stores the visitor id which will identify the visitor through multiple sessions to give a consistent experience.	Analytical	1 Year
FHRUID	Assigns a unique ID to a customer, used to analyse user behaviour on site	Analytical	1 Year
FSMTrackingId, LMSID, LMUID	Legacy Cookies set by BEAUTY BAY, a unique identifier of a customer using our old search platform	Analytical	1 Year
BVBRANDID	Used by bazaarvoice platform to track user behaviour where user reviews are displayed	Analytical	1 Year

Advertising Cookies (requires consent)

Name	Purpose	Classification	Lifespan
_gcl_au	Google Adsense tracking to store conversions	Advertising	30 Days
_fbp	Used by Facebook to track user behaviour for the purposes of serving targeted advertisements.	Advertising	1 Year
_scid	Snapchat pixel unique ID of the user, similar to how the _ga cookie works with Google Analytics	Advertising	1 Year
Kk_leadtag	Used by Kelkoo to track user behaviour for the purposes of serving targeted advertisements.	Advertising	1 Year
_tt_enable_cookie	Used by Tiktok to track cookie consent.	Advertising	1 Year
_ttp	Used by Tiktok to track user behaviour for the purposes of serving targeted advertisements.	Advertising	1 Year
_tt_sessionId	Used by Tiktok to track user behaviour for the purposes of serving targeted advertisements.	Advertising	24 Hours