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From day to play

Take your lip look from all day to all night with our new All Hours Lip Stain, available in two high-pigment shades.

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Trending: Sea Witchery

Trending: Sea Witchery

Get that iridescent, ocean-inspired glow with these Sea Witchery beauty essentials.

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Big Beauty Sale

Big Beauty Sale

Shop discounts on makeup, skincare, haircare, and wellness must-haves in our Big Beauty Sale.

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Protect. Tint. Glow.

Protect. Tint. Glow.

Just landed. Shop the Beauty of Joseon Daily Tinted Fluid Sunscreen for radiant, seamless coverage and protection. Available in 12 dewy shades.

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New. New. New.

New. New. New.

Three new By BEAUTY BAY bundles just landed. From our iconic 42-pan colour palettes to our glowy Bronzing Drops, save up to 58% on these beauty essentials.

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Shop by Brand

By BEAUTY BAY

Huda Beauty

Numbuzin

Sol de Janeiro

Beauty of Joseon

Nanolash

Medicube

Kayali

Made By Mitchell

Flying off the shelves

By BEAUTY BAY All Hours Lip Stain Crush

By BEAUTY BAY

All Hours Lip Stain Crush

£9.00

By BEAUTY BAY Glide & Line Shadow Stick Trio

By BEAUTY BAY

Glide & Line Shadow Stick Trio

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1
£20.00

By BEAUTY BAY Pore Perfect Blurring Primer

By BEAUTY BAY

Pore Perfect Blurring Primer

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50
£12.00

Numbuzin No.3 Radiance Glowing Jumbo Essence Pad

Numbuzin

No.3 Radiance Glowing Jumbo Essence Pad

£17.95

Beauty Of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

12 colours
£17.00

By BEAUTY BAY Desert Haze 20 Colour Palette

By BEAUTY BAY

Desert Haze 20 Colour Palette

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15
£16.00

Medicube Zero Pore Pad 2.0

Medicube

Zero Pore Pad 2.0

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1
£20.95

Nanolash Eyelash Serum

Nanolash

Eyelash Serum

2 sizes
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5
£39.00

By BEAUTY BAY 6 x 42 Palette Vault

By BEAUTY BAY

6 x 42 Palette Vault

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145
£75.00£150.00

By BEAUTY BAY Hyper-Gloss Lip Click

By BEAUTY BAY

Hyper-Gloss Lip Click

3 colours
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17
£9.00

By BEAUTY BAY Glide & Line Shadow Stick Shimmy

By BEAUTY BAY

Glide & Line Shadow Stick Shimmy

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1
£8.00

By BEAUTY BAY Rose Glow 18 Piece Brush Set With Brush Stand

By BEAUTY BAY

Rose Glow 18 Piece Brush Set With Brush Stand

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694
£25.95£65.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our new Blurring Primer, designed to give you a fresh-faced glow.

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Drenched in summer​

Drenched in summer​

Spritz on notes of lemon, fig, jasmine, and amber with our new Golden Haze Hair & Body Fragrance Mist. Summer's never smelt so good.

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The bolder the better

The bolder the better

Bring some serious shades to your glam with our bright 'n' bold By BEAUTY BAY colour palettes

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Bring the heat​

Bring the heat​

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Feels like summer

Feels like summer

Dive into sun-ready newbies from Danessa Myricks Beauty, Urban Decay, Huda Beauty, and more.

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
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The Best Korean Skincare Brands at BEAUTY BAY
13 Affordable Makeup Brands We’re Obsessed With
13 Affordable Makeup Brands We’re Obsessed With
We’re Obsessed With These Medicube Products
We’re Obsessed With These Medicube Products
A Guide to All The Best Sol de Janeiro Scents
A Guide to All The Best Sol de Janeiro Scents
A Simple Lip Care Routine For Your Most Hydrated Lips
A Simple Lip Care Routine For Your Most Hydrated Lips
The Best Face SPFs For 2025
The Best Face SPFs For 2025
How To Get The Korean Glass Skin
How To Get The Korean Glass Skin
The 9 Best Self-Tanning Products According To You
The 9 Best Self-Tanning Products According To You
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