Do beauty, like you.

Own your individuality with By BEAUTY BAY. Putting the 'u' in beauty.

Shop New Era Beauty

By BEAUTY BAY

Dark Lights Eye Collection

2

£28.00

By BEAUTY BAY

The Mini Charms Neutral Gift Set

0

£15.00

By BEAUTY BAY

Lip Stain Duo

5

£18.00

By BEAUTY BAY

Mini Make Face Multi-Use Complexion Palette Fair-Medium

6

£12.00

By BEAUTY BAY

Dark Lights 20 Colour Palette

3

£16.00

By BEAUTY BAY

The Mini Icons Gift Set

0

£20.00

By BEAUTY BAY

Micro Sketch Brow Blade Pen

39

Fair

£9.00

By BEAUTY BAY

Bouncy Beam Shimmer Stick Trio

7

£15.00

By BEAUTY BAY

Glide & Line Shadow Stick

25

Shimmy

£8.00

By BEAUTY BAY

Dewy Hint Lip Tint Duo - Love & Slippers

70

£16.00

New look. New era.

At BEAUTY BAY, we believe beauty is individual. We're all about helping you express your own beauty, in your own way. For the obsessed, by the obsessed.

Brows

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new brow products.

Lips

Take your lip looks to new levels with longwearing lip stains, high-shine glosses, and hydrating lip tints.

Face

Ace your base with pigmented cream and powder blush duos and full-face 12-pan complexion palettes.

Eyes

From creamy eyeshadow sticks to long wear eyeliners, create day-to-night eye looks with our new essentials.

Show us how you do beauty, like you.

Tag us in your looks @beautybay #beautybay for a chance to be featured on our homepage, win exclusive prizes, and be featured on our blog.

Viral for a reason

New look, same iconic ultra-pigmented, blendable, buildable, and long-lasting formula. Collect, play, create.

Do beauty, like you.

Own your individuality with By BEAUTY BAY. Putting the 'u' in beauty.​

Shop New Era Beauty

New look. New era.​

Show us how you do beauty, like you.

Viral for a reason

Own your individuality with By BEAUTY BAY. Putting the 'u' in beauty.

New look. New era.