By BEAUTY BAY - The Birthday Bag
Worth £79
By BEAUTY BAY - The Birthday Bag
By BEAUTY BAY - The Birthday Bag
By BEAUTY BAY - The Birthday Bag
By BEAUTY BAY - The Birthday Bag
By BEAUTY BAY - The Birthday Bag
By BEAUTY BAY - The Birthday Bag
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By BEAUTY BAY

The Birthday Bag

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£35.00
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Description

A limited edition bundle worth £79, yours for just £35, featuring eight By BEAUTY BAY icons.

We’re celebrating seven years of colour for our 7th birthday by bringing you the By BEAUTY BAY Birthday Bag. Featuring a lineup of cult-favourites, ranging from longwear lip stains and high-impact mascaras to creamy liquid blushes, this collection is packed with beauty worth celebrating. And we’ve even reopened the archives and revived our bestselling Wilderness 20 Colour Palette that you asked to come back, so you can celebrate seven years of viral palettes with us. Complete with a free tassel tote and lip case key chain, this limited edition bundle is the ultimate gift to yourself or a lucky loved one. With a huge 50% off, birthday treats don’t get better than this.

  • Vegan
  • Cruelty-free

What’s inside?

Wilderness 20 Colour Palette: The iconic, bestselling palette makes a comeback. Swipe on 20 shades of striking blues, earthy greens, and fiery reds in a range of matte and shimmer finishes. Features our signature blendable, buildable, ultra-pigmented formula you know and love.

Liquid Cream Blush in Blooming: A multi-use, satin-finish lip and cheek liquid that melts seamlessly into skin for a natural flush of colour.

High-Key Volume Mascara in Midnight: An ultra-black mascara for dramatic, voluminous lashes with all-day staying power.

Glide & Line Shadow Stick in Shimmy: A creamy eyeshadow stick in a cool bronze shimmering tone designed to define, smoke, and line with ease.

Glide & Line Shadow Stick in Sultry: A creamy eyeshadow stick in a wine-toned, matte shade, designed to define, smoke, and line with ease.

Glide & Line Shadow Stick in Moody: A creamy eyeshadow stick in a cool purple-grey shimmering tone designed to define, smoke, and line with ease.

All Hours Lip Stain in Crave: A long-lasting, smudge-proof lip stain with a lightweight feel and high-impact colour.

Tassel Tote Bag: A stylish cream tote bag, designed to store your beauty essentials.

Beauty Case Key Chain: A chic mini case key chain, perfectly sized to carry your All Hours Lip Stain.

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Ingredients

Wilderness 20 Colour Palette:

Snow, Sky: Talc, Mica, Silica, Ethylhexyl Palmitate, Polyisobutene, Magnesium Stearate, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Tocopheryl Acetate,Ethylhexylglycerin. May Contain (+/-): Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499), Chromium Oxide Greens (CI 77288).

Mint, Ivy, Leaf, Eucalyptus, Marigold, Poppy, Raw, Earth, Sunrise, Forest, Twilight Ingredients: Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (CI 19140), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 27 Lake (CI 45410), Yellow 6 Lake (CI 15985), Chromium Oxide Greens (CI 77288), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Black 2 (CI 77266).

Breeze, Moss: Mica, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Calcium Sodium Borosilicate, Dimethicone, Talc, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Paraffinum Liquidum (Mineral Oil), Magnesium Stearate, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Triethoxycaprylylsilane, Ethylhexylglycerin. May Contain (+/-): Titanium Dioxide (CI 77891), Ferric Ammonium Ferrocyanide (CI 77510), Red 7 Lake (CI 15850), Chromium Oxide Greens (CI 77288), Iron Oxides (CI 77491, CI 77492), Black 2 (CI 77266).

Ocean Ingredients: Mica, Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Talc, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Polyisobutene, Magnesium Stearate, Paraffinum Liquidum (Mineral Oil), Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Ferric Ammonium Ferrocyanide (CI 77510), Ultramarines (CI 77007), Red 7 Lake (CI 15850).

Lime Ingredients: Mica, Calcium Sodium Borosilicate, Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Ethylhexyl Palmitate, Talc, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate,

Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Polyisobutene, Magnesium Stearate, Phenoxyethanol, Tin Oxide, Paraffinum Liquidum (Mineral Oil), Tocopheryl Acetate, Propylparaben, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Iron Oxides (CI 77492), Chromium Oxide Greens (CI 77288).

Ray Ingredients: Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Talc, Calcium Sodium Borosilicate, Bis-Diglyceryl Polyacyladipate-2, Silica, Tridecyl Trimellitate, Dimethicone, Magnesium Stearate, Polyisobutene, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate,Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Chromium Oxide Greens (CI 77288).

Heat Ingredients: Mica, Talc, Synthetic Fluorphlogopite, Ethylhexyl Palmitate, Calcium Sodium Borosilicate, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Polyisobutene, Magnesium Stearate, Phenoxyethanol, Triethoxycaprlylsilane, Tin Oxide, Tocopheryl Acetate, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).

Fossil Ingredients: Mica, Ethylhexyl Palmitate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Dimethicone, Calcium Sodium Borosilicate, Paraffinum Liquidum (Mineral Oil), Talc, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Silica, Phenoxyethanol, Magnesium Stearate, Tin Oxide, Tocopheryl Acetate, Triethoxycaprylylsilane, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492).

Liquid Cream Blush in Blooming:

Dimethicone Crosspolymer, Pentaerythrityl Tetraisostearate, Phenyl Trimethicone, Dimethicone, Aluminum Starch Octenylsuccinate, Disteardimonium Hectorite, Synthetic Beeswax, Glyceryl Behenate/Eicosadioate, Silica, Isohexadecane, Propylene Carbonate, Methyl Methacrylate Crosspolymer, Water (Aqua), Synthetic Fluorphlogopite, Mica, Phenoxyethanol, Aluminium Hydroxide, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 (CI 15850), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090).

High-Key Volume Mascara in Midnight:

Warning: if product gets into the eyes rinse well with warm water immediately.

Water (Aqua), Iron Oxides (CI 77499), Synthetic Beeswax, Polyethylene, Glyceryl Stearate, Polyurethane-35, Acacia Senegal Gum, Butylene Glycol, Oryza Sativa (Rice) Bran Wax, Stearic Acid, Palmitic Acid, Polybutene, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Aminomethyl Propanol, Phenoxyethanol, Methylpropanediol, Ethylhexylglycerin, Hydroxyethylcellulose, Caprylyl Glycol, Phenylpropanol, Glycerin, Silica, Panthenol, Biotinoyl Tripeptide-1.

Glide & Line Shadow Stick:

Shimmy: Methyl Trimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Dimethicone, ​Calcium Aluminum Borosilicate, Cera Microcristallina (Microcrystalline Wax), Propylene Glycol Dicaprylate/Dicaprate, Tocopheryl Acetate, Cetyl Peg/Ppg-10/1 Dimethicone, Phenoxyethanol, Stearalkonium Hectorite, Tin Oxide, Propylene Carbonate, CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

Moody: Methyl Trimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Synthetic Fluorphlogopite, Dimethicone, ​Silica, Cera Microcristallina (Microcrystalline Wax), Propylene Glycol Dicaprylate/Dicaprate, Tocopheryl Acetate, Cetyl Peg/Ppg-10/1 Dimethicone, Phenoxyethanol, Stearalkonium Hectorite, Propylene Carbonate, Tin Oxide, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Sultry: Methyl Trimethicone,Trimethylsiloxysilicate, Polyethylene, Phenyl Trimethicone, Polymethylsilsesquioxane, Paraffin, Cera Microcristallina (Microcrystalline Wax), Propylene Glycol Dicaprylate/Dicaprate, Tocopheryl Acetate, Cetyl Peg/Ppg-10/1 Dimethicone, Silica Dimethyl Silylate, Phenoxyethanol, Stearalkonium Hectorite, Propylene Carbonate, CI 77891 (Titanium Dioxide), CI 16035 (Red 40 Lake), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides), CI 15850 (Red 7 Lake).

All Hours Lip Stain: Crave:

Aqua (Water), Pentylene Glycol, Glycerin, Propylene Glycol, Algin, Mica, Panthenol, Indigofera Tinctoria Leaf Extract, Polyacrylamide, Phenoxyethanol, C13-14 Isoalkane, Caprylyl Glycol, Laureth-7, Tin Oxide, Cucumis Sativus (Cucumber) Fruit Extract, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Salicylate, Vanillin (+/-) CI 77891 (Titanium Dioxide), CI 17200 (Red 33), CI 16035 (Red 40), CI 19140 (Yellow 5), CI 42090 (Blue 1), CI 45410 (Red 28).

Free Tassel Tote Bag: Material 70% Polyester/30% Cotton

Directions

Wilderness 20 Colour Palette:

  • Apply and blend eyeshadow over primed eyelids.
  • Please note: The best way to remove these eyeshadows is with an oil-based makeup remover.

Liquid Cream Blush in Blooming:

  • Our super pigmented, liquid cream formula can be used on both the lip and cheeks.
  • Dab the product onto the apples of your cheeks, layering up for desired intensity (a little goes a long way).
  • Layer on top of our sheer tinted lip balm, for super moisturized, nourished lips.
  • Not suitable for use on or around the eyes.

High-Key Volume Mascara in Midnight:

  • Apply 2-3 coats to the lashes from root to tip.
  • We recommend using the By BEAUTY BAY Chamomile + Oat Lipid Cleansing Balm, or another oil-based cleanser to remove this product.

Glide & Line Shimmy Stick:

To use as eyeliner:

  • Twist the top of the pen to reveal the product, then use the angled nib to glide along the upper and/or lower lash line. Want it smudged? Use your fingertip or a small brush to smoke it out before it sets.

To use as eyeshadow:

  • Twist up and swipe directly onto lids, starting at the inner corner and gliding across the lid or into the crease. Blend out with your finger or brush for a soft, seamless finish, or layer up for extra intensity. Use one shade all over or mix and match for a multidimensional look.

Pro tip: Use the built-in sharpener at the base to keep the tip precise for detailed lines or graphic looks.

All Hours Lip Stain in Crave:

  • Warning: Stop using this product if you develop redness or itching.
  • Swipe it on, let it set for 30 seconds, then blot away with a damp cloth or tissue to reveal a fresh flush of colour.
  • Want a bolder look? Just layer it up, let it sit, and wipe away for an extra pop of pigment.

Free Tassel Tote Bag:

  • Use to take your beauty essentials on the go.

Beauty Case Key Chain:

  • Clip onto your bag or keys and store your favourite lip products.

Delivery and Returns

Tracked

£3.50

Free on hauls over £25.00

Please allow 2-3 days for delivery post dispatch
Delivered Mon-Sat 7am-8pm (ex Bank Hols)
Fully Tracked with Email Updates
Signature required on hauls worth over £120

Next Day

£4.95

Free on hauls over £60.00

Order by midnight for Next Day
Delivered 6 days a week 7am-8pm (ex Sundays & Bank Hols)
Signature required on hauls worth over £120

Click and Collect

£2.50

Parcel Shop & Locker Delivery
Please allow 2-3 days for delivery post dispatch
Open early ’til late (some 24 hours)
Collection 7 Days a Week
*Our most Eco-friendly delivery option

Returns

Return items to us by post within 30 days of receipt. Items should be unused, unopened and have any original seals intact. Please read our returns help section for more information.

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Back by wild demand

Our Wilderness 20 Colour Palette is back to celebrate seven years of bold, pigmented BEAUTY BAY colour. You sold out the 2021 palette twice and asked to see it once again. So, we reopened the archives to bring it back for 2025, exclusively inside our Birthday Bag. Same shades, just a new era of beauty.

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