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Senior Marketing Executive – Influencer Outreach

The Role

Reporting to the Influencer and PR Manager, this exciting new role will form part of the Influencer Outreach team and will be a pivotal in increasing global brand awareness for the BEAUTY BAY brand.

Key tasks and responsibilities

  • Contribute to the implementation of the global influencer strategy for the BEAUTY BAY brand
  • Identify, outreach, and engage with key social media influencers to increase brand awareness, social engagement and traffic to the website
  • Lead a micro influencer project that builds and engages a community of emerging talent through content collaborations, events, and long form content
  • Monthly reporting of influencer channel performance with actionable insights
  • Exhibit strong cross channel communications to ensure relevant channels are aligned with the Influencer department
  • Identify opportunities to aid expansion of influencer programme internationally across BEAUTY BAY’s core territories
  • ­Campaign management tasks such as maintaining a database of influencers, populating a gifting log, liaising with operational staff, and ensuring the accounts process is followed
  • Act as a brand ambassador for the influencer and brand team both internally and externally
  • Ability to work effectively to deadlines, thriving on change in a fast-paced environment

 Person Specification

  • A positive, proactive individual
  • Excellent communication skills, both written and verbal
  • Passionate about all thing’s beauty!
  • A confident relationship builder
  • Excellent time management, organisational and administrative skills
  • A commercial mind-set with a strong understanding of the importance of influencer marketing
  • Ability and ambition to develop and maintain strong working relationships with influencers, colleagues and agencies
  • Will feel confident in using their initiative
  • Minimum 3 years industry experience

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