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Marketing Executive – Influencer Outreach

The Role

BEAUTY BAY’s mission is to be the number 1 global destination for the young beauty obsessed. Reporting to the Marketing Manager – Brand, this exciting new role will form part of the Influencer Marketing team and will be play a vital role in the delivery of influencer campaigns for the BEAUTY BAY brand.

Role requirements

  • Identify, outreach, and engage with key social media influencers to increase brand awareness, social engagement, and traffic to the BEAUTY BAY website
  • Deliver tactical and brand led campaigns, meeting set KPIs and objectives
  • Act as a brand ambassador for the Influencer and Brand team both internally and externally, maintaining and developing strong relationships
  • ­Campaign management tasks such as maintaining a database of influencers, populating a gifting log, liaising with operational staff, and ensuring the accounts process is followed
  • Lead organic gifting campaigns targeting a curated list of content creators to provide an input of user generated content and raise brand awareness, meeting set KPIs and objectives
  • Contribute to trend focussed meetings, identifying key trends within the beauty influencer space and wider industry insights
  • Weekly and monthly reporting of influencer channel performance with actionable insights
  • Exhibit strong cross channel communications to ensure relevant channels are aligned with the Influencer department
  • Ongoing liaison and positive interaction with the Account Management, New Business, and Product Development Teams to co-ordinate the sourcing of samples, allocation and packing

The ideal candidate:

  • Excellent communication skills, both written and verbal
  • Passionate about all thing’s beauty!
  • A commercial mind-set with a strong understanding of the importance of influencer marketing
  • Ability and ambition to develop and maintain strong working relationships with influencers and colleagues
  • Excellent time management, organisational and administrative skills
  • Will feel confident in using their initiative
  • Minimum 1-2 year’s industry experience

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