The Head of Brand will help us to accelerate our growth internationally & develop the Beauty Bay brand into a household name. Innovation & disruption within our market is top or our agenda.
Key tasks and responsibilities
- Create & implement the brand plan & strategy
- Devising and overseeing a PR & Blogger Outreach Strategy
- Developing relationships with key Influencers within relevant categories as well as managing Brand Ambassadors
- Bringing the Beauty Bay brand to life for both industry insiders & customers with innovative Events & Experiential programmes.
- Manage the Content & Social strategies whilst constantly testing new ways to ensure the community stays engaged with the Beauty Bay brand
- Monitoring market trends and ensuring the brand is always pioneering
- Be the gatekeeper for ensuring the Beauty Bay brand is communicated in a consistent manner.
- Managing, motivating, coaching & growing a leading team of Brand Marketeers
- Be responsible for ensuring positive & growing brand sentiment
- Measure performance through brand engagement measures, cost & ROI
- Managing external agencies where required.
- 5+ years’ experience developing & implementing brand strategy with Board level stakeholders. eCommerce experience would be an advantage
- Experience of developing & implementing guidelines & working processes across all Brand Channels
- Proven track record across all Brand Channels: PR & Outreach, Experiential & Events, Content & Social
- Strong leadership skills with the ability to grow, mentor and motivate a high performing marketing team
- Strong creative skills
- Excellent communicator with proven ability to convey complex ideas and data simply and clearly in written, presentation and spoken formats